Nourison is the leading multi-category resource in today’s floor covering market. Our company offers comprehensive programs from signature handmade area rug collections such as Nourison 2000, to prestige designer lines like Calvin Klein, to the best-selling powerloom carpets of Ashton House, to the Grand Parterre collection which represents an unparalleled level of luxury and sophistication in broadloom construction.
Throughout the United States and Europe, prominent retailers rely on Nourison for merchandise assortments recognized for their unique combination of beauty, craftsmanship, and value in virtually every price and construction category.
With a consistent and monumental backup inventory on over 4500 sku’s in area rugs alone, Nourison ships over 95% of our orders within 48 hours. This commitment to maintaining an outstanding in-stock position is a special point of pride throughout the company. Nourison’s state-of-the-art website makes doing business with us as easy and convenient as turning on a computer screen. With the click of a mouse, retailers can check our stock, place an order, and check their order status, all without leaving the office.
Likewise, our dealer support program includes constantly updated printed materials and also highly cost-effective promotional materials for consumer outreach. Our in-house Marketing Department creates catalogues, videos, mailers, and inserts that enable our retailers to maintain a highly effective and targeted dialogue with their customers.
In addition, Nourison supports several high profile national advertising programs through vehicles such as Architectural Digest and Traditional Home. These programs greatly enhance consumer awareness of Nourison products and direct affluent customers to the retailers who carry them. And our consumer website makes it a genuine shopping pleasure for consumers to view a wealth of high fashion collections at their leisure and then locate the Nourison dealer most convenient to their place of residence.
Yet how did this remarkable “full service phenomenon” come about?
In the 1970’s, during their years in retail, the brothers who founded Nourison gained invaluable experience in understanding the supply issues that concern dealers in import goods.
When they decided to turn these insights toward a new kind of wholesale business, they knew that the key to success was their “know-how” in bringing in large assortments of rugs that were otherwise not easily available to the retailer. Nourison’s management attributes the company’s success to a simple observation. “We created new merchandising possibilities with reliably programmed collections. We addressed the retailer’s greatest concerns – selection and timely delivery.”
Over the years, Nourison became the market’s most diversified producer and importer of handmade area rugs, a company recognized both for the variety and the consistently innovative quality of its assortments. Today, the company has leveraged its unique design and production expertise to become the leading multi-product resource in the floor covering industry.
With highly differentiated collections in virtually every rug and carpet category and an unparalleled dealer support system, Nourison is truly the “must see” resource in the floor covering world.
Nourison opens as importers and wholesalers of handknotted carpets
Introduces program hand knotted
Reinvents Chinese production - Releases the Classic 120 line
Stock Market Crashes
Birth of Persian designs created in China
Creation of the 70 Radj, high quality silk and wool carpets
Nourison develops, invents, launches it's signature, patented Nourmak weave
Perfects the art of the tufted carpet
Introduces the signature Nourison 2000 series, which becomes the decades best selling collection
Nourison enters the domestic novelty rug industry
Enters the machine made market - Introduces the Persian Empire line
Establishes it's first powerlooming manufacturing factory in China
Enters the broadloom world at the high end of the market
Releases the signature Heritage Hall Collection
Introduces the signature Nourison 3000 collection
Introduces the Manhattan and Silk Garden broadloom collections featuring revolutionary hand-embossing technique
Reinvents value priced products, mixing machine made construction with hand crafted finishes and details