Nourison launches an enhanced Custom Sized Rug Program - “Fifty to Infinity” - with new tools, expanded assortment, and fast delivery


Nourison launches an enhanced Custom Sized Rug Program - “Fifty to Infinity” - with new tools, expanded assortment, and fast delivery

Nourison launches an enhanced Custom Sized Rug Program - “Fifty to Infinity” - with new tools, expanded assortment, and fast delivery


SADDLE BROOK, NJ — April 21, 2017 – Leading floor covering and home accents manufacturer Nourison has launched an enhanced custom sized rug program, called Fifty to Infinity, with new marketing tools including a Fifty to Infinity catalog and Sample Box with twenty-five rug samples, an expanded assortment of new rug styles and an easy shopping process with two week turn around.

The Fifty to Infinity program is a unique offering of high fashion rug collections from traditional to contemporary, detailed with exquisite design and meticulous craftsmanship. The program is perfect for today’s interior trends of larger rooms, open floor plans or intimate spaces, delivering a finely crafted rug, perfectly sized to fit, in two weeks or less. Nourison has developed the program to be easily shopped by designers and fully supported by authorized dealers.

“Designers and discriminating consumers love the idea of customization, but don’t like the long lead times usually associated with custom rugs. Our Fifty to Infinity program allows the flexibility and high quality of custom but with a far more attractive, shorter turnaround,” said Gerard O’Keefe, Vice President of Sales, Nourison.

All the styles in the new Fifty to Infinity catalog are available in fifty area rug sizes and shapes, with a choice of squares, rounds, rectangles, octagons and runners, accent sized and oversized. Rugs can also be custom sized in an almost infinite number of sizes and shapes. Each collection utilizes luxury materials and sophisticated production techniques such as sumptuous, New Zealand Wool for a lavish texture, custom-spun and dyed yarns to create subtle accents of light and shade, hand carving and sculpting for dimension, and meticulous hand washing for a delicate patina. The finished rugs are statement worthy pieces that will enhance any décor.

The Fifty to Infinity program is supported with high-performing displays, a portable sample box and a full product catalog. A digital version of the catalog can be accessed through this link: https://www.nourison.com/fifty-to-infinity-catalog. The Fifty to Infinity Sample Box acts as a selling tool for dealers and a sample reference for interior designers working on custom designed rug projects. Designers and dealers interested in supporting the Fifty to Infinity program and would like to request a hard copy of the catalog and sample box should contact ¬¬customrug@nourison.com. 

About Nourison

Nourison is a leading global floor covering company that produces extensive collections of area rugs, broadloom carpet and home accessories at multiple price points from low to mid-market to luxury. A fully vertically integrated company, Nourison oversees almost every aspect of the manufacturing process and produces over 85% of their product assortment from sustainable, natural fibers. Their quality, extensive inventory and speed to market has made them valuable partners in the home furnishings and hospitality industries. Their product assortment includes licensed collections from well-known brands including Calvin Klein, Kathy Ireland, Waverly, Barclay Butera, Joseph Abboud, Peanuts and more. Nourison was founded in 1980 by the Peykar brothers in New York and still remains a family-owned company.

For further details, visit www.nourison.com

 

Media Contacts:
Giovanni Marra, Director of Marketing & Digital Strategy
T. 201.368.6900x2252 • giovanni.marra@nourison.com