Nourison’s launches new styles for Best-Selling Luminance Collection


Nourison’s launches new styles for Best-Selling Luminance Collection

Nourison’s launches new styles for Best-Selling Luminance Collection


SADDLE BROOK, NJ — June 1, 2015 – Leading floor covering and home accents manufacturer Nourison recently added five new styles to Luminance, one of the best-selling collections since it was released in early 2014. The intricate designs, soft shine and supple feel of these rugs make this an attractive collection, appealing to both traditional and modern décor.

These rugs are constructed from a unique blend wool and Luxcelle 2™, a proprietary Nourison viscose fiber that has been specially developed by Nourison with superior strength, sheen and color retention. The unique fiber blend provides a rich texture and silky sheen that imbues a sense of warmth and vintage affluence in each design. The Luxcelle 2™ accents highlight the details and shadows of each pattern, creating a series of traditional designs that have the look of authentic antiques that have been passed down from generation to generation, along with a selection of transitional pieces that exude elegance, depth and refinement.

The new Luminance styles feature classic paisley and floral motifs, with rich patination, in soft neutrals and greys. 

About Nourison

Nourison is a leading global floor covering company that produces extensive collections of virtually every category of rugs and high-end carpets. A fully vertically integrated company, Nourison oversees almost every aspect of the manufacturing process from wool spinning to dyeing, weaving and finishing. Supported by an unparalleled dealer system, Nourison has become the leading multi-product resource in the floor covering industry in the United States and Europe. Nourison was founded in 1980 by the Peykar brothers in New York and still remains a family-owned company. For further details, visit www.nourison.com.

Media Contacts:
Giovanni Marra, Director of Marketing & Digital Strategy
T. 201.368.6900x2252 • giovanni.marra@nourison.com