Nourison Home appoints Feryal Rehman as Vice President of Marketing to drive Brand Growth and Digital Innovation

September 15, 2025

Saddle Brook, NJ – September 15, 2025 – Nourison, a leading name in the home furnishings industry, announced the appointment of Feryal Rehman as Vice President of Marketing.

With over 15 years of global marketing and P&L leadership experience at Procter & Gamble and Groupe SEB, Feryal has a proven track record of driving strong market share and digital transformation on diverse portfolio of brands such as Pampers, Gillette, Braun, Oral-B, All-Clad and T-fal. She is recognized for inspirational leadership, ability to craft growth strategies, and driving people and brands forward.

“I am honored to join Nourison at such a pivotal moment in its journey,” said Feryal Rehman, VP of Marketing. “What excites me most about Nourison is the opportunity to expand its reach - to bring our heritage into new categories, new markets, and new conversations with consumers. I believe the future of marketing lies in the intersection of brand storytelling and technology, where data and creativity converge to deliver more meaningful and personalized consumer and customer experiences.”

“We are delighted to welcome Feryal to the Nourison leadership team,” said Alex Peykar, Principal and Co-founder at Nourison Home. “Her rare blend of global brand-building expertise and dynamic entrepreneurial leadership experience makes her the right leader to guide Nourison into its next chapter. Feryal will lead the company’s global brand and omni channel growth strategy, accelerate digital transformation, while honoring Nourison’s long-standing heritage of quality, craftsmanship, and innovation.”

About Nourison Home

Nourison Home is a leading global floor covering company that produces extensive collections of area rugs, broadloom carpet, and home accessories at multiple price points from low to mid-market to luxury. Nourison Home is one of the few fully vertically integrated companies in its segment, overseeing almost every aspect of the manufacturing process. As a result, the company boasts exceptional speed-to-market, shipping more than 95 percent of its product orders within 48 hours. The focus on customer service has helped Nourison Home become a valued partner within the home furnishings and hospitality industries to both retailers and interior designers. Nourison Hospitality offers high-quality textile floorcovering products in support of a wide range of hospitality and commercial projects including world-class hotels and resorts, casinos, multi-family residences and country clubs. 

Nourison Home was founded in New York by brothers Alex, Steven, and Paul Peykar in 1980, and remains a family-owned company. Its product assortment includes licensed collections from well-known brands such as Calvin Klein, DKNY, Peanuts, Christopher Guy and more.

For further details, visit www.nourison.com.

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Feryal Rehman


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